It started with a van called Gracie
Back in 2012, brothers Jonny and Jules and their school friend Harry set out to build something different. Their first move was buying a campervan on eBay from a couple heading off travelling, who'd named her Gracie before handing over the keys.
That stuck. Every Beetle Juice vehicle has been given its own name and character ever since. What began as a VW camper cocktail-bar, even a franchise that let people run their own bar, grew as bigger brands took notice.
Backgrounds in hospitality, travel and talent management gave us a perspective most agencies don't have. Today we're a full-service experiential team, designing, building, branding, staffing and delivering activations across the UK.
"Every van we own has a name. It's a small thing, but it's exactly why brands remember us."
