Aperol Spritz

Over the last 10 years we have delivered a vast array of solutions to virtually every brand and marketing problem imaginable. Helping clients overcome challenges and deliver tangible results is what the team at Beetle Juice events do better than anyone else.

Below is a case study of one of the campaigns we ran and the unparalleled results that our activity produces.

OBJECTIVES

With these considerations in mind, the campaign objectives set by the client were
Create a safe sampling experience for Aperol Spritz that is completely Covid compliant and represents the brand positively.
Enable hygienically controlled sip sampling at a range of events and food shows during the product launch into new stores.
Achieve a sample acceptance rate of 20% of shoppers engaged and a sample to immediate purchase conversion of 5%.

ECO-FRIENDLY PRODUCTION & SAFE ACTIVATION STRATEGY

In line with Aperol Spritz brand values, their existing Sampling truck from 2019 was re-purposed for Safe Sampling.
New safety measures were added to the truck including Covid safety screens, distancing signage and contactless sanitiser.
Event locations such as supermarkets were selected for demographic alignment and where the cart could be safely located outside the entrance area.
Samplers were tested daily and the team of two lived in a pair bubble, working together for the entire campaign duration.

ECO-FRIENDLY PRODUCTION & SAFE ACTIVATION STRATEGY

Over seven weeks the Beetle Juice sampling team activated Safe Sampling at 20 different events across the UK, ranging anywhere from food shows in London to sampling on the beaches of Cornwall.

SHOPPER FEEDBACK

Over 70% of all shoppers reached had never previously tried Aperol Spritz

The activation was most popular with customers aged 18 – 35, a core demographic that already shopped in the category.

Comments from everyone were very positive, people were impressed with the taste, and cost per bottle.

SAMPLE PRESENTATION

Customers were offered sip samples of Aperol Spritz on site. Then had the option to go on and purchase a drink or bottle.

The displays of Bottles were embellished with the perfect serve, so people knew how to make this drink at home.

IMMEDIATELY MEASURABLE SALES RESULTS

A massive 75% of shoppers stopped to engage with the Safe Sampling; leading to a 15% immediate trial to purchase conversion.

Average sales uplifts of 470% were achieved across the all 20 events, equating to sales uplifts of 370 units sold per event day.

Sales as high as 3500 serves were achieved at some events which previously had a low Rate of Sale (e.g. Taste Of London).

JUICE

Aperol Spritz

OBJECTIVES

With these considerations in mind, the campaign objectives set by the client were

Create a safe sampling experience for Aperol Spritz that is completely Covid compliant and represents the brand positively.

Enable hygienically controlled sip sampling at a range of events and food shows during the product launch into new stores.

Achieve a sample acceptance rate of 20% of shoppers engaged and a sample to immediate purchase conversion of 5%.

ECO-FRIENDLY PRODUCTION & SAFE ACTIVATION STRATEGY

In line with Aperol Spritz brand values, their existing Sampling truck from 2019 was re-purposed for Safe Sampling.

New safety measures were added to the truck including Covid safety screens, distancing signage and contactless sanitiser.

Event locations such as supermarkets were selected for demographic alignment and where the cart could be safely located outside the entrance area.

Samplers were tested daily and the team of two lived in a pair bubble, working together for the entire campaign duration.

ECO-FRIENDLY PRODUCTION & SAFE ACTIVATION STRATEGY

Over seven weeks the Beetle Juice sampling team activated Safe Sampling at 20 different events across the UK, ranging anywhere from food shows in London to sampling on the beaches of Cornwall.

SHOPPER FEEDBACK

Over 70% of all shoppers reached had never previously tried Aperol Spritz

The activation was most popular with customers aged 18 – 35, a core demographic that already shopped in the category.

Comments from everyone were very positive, people were impressed with the taste, and cost per bottle.

SAMPLE PRESENTATION

Customers were offered sip samples of Aperol Spritz on site. Then had the option to go on and purchase a drink or bottle.

The displays of Bottles were embellished with the perfect serve, so people knew how to make this drink at home.

IMMEDIATELY MEASURABLE SALES RESULTS

A massive 75% of shoppers stopped to engage with the Safe Sampling; leading to a 15% immediate trial to purchase conversion.

Average sales uplifts of 470% were achieved across the all 20 events, equating to sales uplifts of 370 units sold per event day.

Sales as high as 3500 serves were achieved at some events which previously had a low Rate of Sale (e.g. Taste Of London).