Projects
Diageo Non-Alcoholic Spirits Sampling Tour.
In response to the growing trend of health-conscious consumers seeking alternatives to traditional alcoholic beverages, Diageo launched a new range of non-alcoholic spirits aimed at providing sophisticated options for those who prefer to abstain from alcohol.
To promote this new product line, Diageo organized a nationwide sampling tour across various public events, including music festivals, food shows, and community gatherings. The tour aimed to increase brand awareness, encourage trial, and gather consumer feedback.
Coppa Club
The main objective with the Coppa Club installation was to make use of their big outside terrace which overlooks the river Thames.
Due to their huge success it made sense for them to not only have another bar outside to reduce traffic and queuing time. But, to also create an instagrammable photo opportunity.
We wrapped this vehicle in their colours with their logo and installed a draft system for them to pull pints and shake up drinks overlooking London's popular Landmarks.
The installation was a huge success, and a real talking point for everyone that visited. It also helped boost their sales by 20% and increased brand awareness from people tagging their photos when visiting the venue.
Double Dutch
In 2023, Double Dutch, a premium mixer brand known for its innovative, natural flavours, embarked on a nationwide tour across the UK to introduce consumers to their latest product offerings. The "Sip & Discover" Van was a custom-branded vehicle designed to bring the Double Dutch experience directly to consumers in a fun, interactive, and immersive way. The campaign aimed to raise brand awareness, increase customer engagement, and generate buzz for new flavour launches, while ensuring a wide reach across major cities and smaller towns.
